Henkel - Colour Catcher Activation - Friends\TBWA

Henkel - Colour Catcher Activation - Friends\TBWA

PROBLEM Henkel launched on the Romanian market a revolutionary product that eliminates the problem of colours migrating from one fabric to another, while washing. A product in the additives segment that captures the colours in the water, like a magnet. The challenge was to educate consumers about a new segment, while convincing them to try […]

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