Procter & Gamble saves $750 million on advertising, reduces agencies

Procter & Gamble saves $750 million on advertising, reduces agencies

One of the world's biggest advertising spenders is reducing its ad budgets and cutting the number of agencies it works with.
One of the world's biggest advertising spenders is reducing its ad budgets and cutting the number of agencies it works with

P&G Posts Strong Sales Even as It Raises Prices - WSJ

P&G cuts marketing spending in face of inflation and supply woes

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P&G puts Facebook and Google on notice: 'Too much time is spent fixing problems rather than delighting customers

Procter & Gamble Takes Aim at Intention-to-Action Gap

The 5-Step Strategy Process

CMO Today: Tech Platforms' Doctored Images Problem; Facebook Simplifies Metrics; P&G to Cut More Agency Costs - WSJ

Fact Sheet: U.S. Private Sector Assistance to Mitigate Impacts of COVID-19 in Brazil - U.S. Embassy & Consulates in Brazil

THE PROCTER & GAMBLE COMPANY 2021 AR

Procter & Gamble: ad spend in the U.S. 2022