Can Black + Decker's New Brand Mend Its Tarnished Reputation?

Can Black + Decker's New Brand Mend Its Tarnished Reputation?

Black + Decker customers were embarrassed by not having a more powerful tool. Instead of amping up the brand, they approached the market in a new way.

BLACK+DECKER 40-volt Max 85-CFM 120-MPH Battery Handheld Leaf

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BLACK+DECKER PowerCrush 48-oz Silver 700-Watt Pulse Control

DEWALT 20-Volt Max Lithium-Ion 6-1/2 in. The high strength and lightweight magnesium shoe provides job site durability for prolonged cut accuracy. It has a rubber over-molded comfort grip that delivers optimal balance control and user comfort. 50-degree bevel capacity allows for aggressive angled cuts to tackle a multitude of tasks. A 6-1/2 in. carbide-tipped blade is included for cutting 2 times the material at 90 degrees and 45 degrees and more cuts per charge.

Black+decker BDCCS20B 20-Volt Max Circular Saw Bare Tool, 5-1/2-Inch

700W Motor - The blender reaches 700 watts of power at peak performance* and 350 watts of power for continuous use. 10 Speeds Plus Pulse - Find the

BLACK+DECKER 4-Tip Stainless Steel Blade Countertop Blender, 10 Speeds, Dishwasher-Safe, 700 Wats

BLACK+DECKER 20V MAX Lithium-Ion Cordless 4 Tool Combo Kit with (2

BLACK+DECKER BPP08HWTB 8,000 BTU SACC/CEC (12,000 BTU ASHRAE

Lightweight and easy to maneuver, this electric lawn mower features a Comfort Grip Handle and peak performance with Winged Blade for 30% better collection. Push-button start makes this electric lawn mower easy to use. Optimize cutting for your lawn with 6 height adjustments from 1 in. to 3 in. Winged blade for 30% better clipping collection 6 height adjustments from 1 in. to 3 in. Rugged wheel treads designed for control in thick grass Push-button start 6 height adjustments from 1 in. to 3 in.

Black+decker BEMW472BH 10 Amp 15 Electric Lawn Mower

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